The Expansion Journal

Market overviews, city guides and practical playbooks for companies building a presence in the United States.

Greater Phoenix at dusk, seen from the surrounding mountains
Local Market Insights9 min read

Why Arizona Is Becoming a Strategic Gateway for Taiwanese Companies

What the ecosystem actually offers, and what to evaluate before deciding.
A Greater Phoenix city centre at sunset
Local Market Insights11 min read

Phoenix Metro Market Guide: Choosing the Right City

Six cities, one valley, and the variables that decide between them.
Mixed-use development in midtown Phoenix
Local Market Insights10 min read

The First Steps Before Expanding into the U.S.

What has to be true before you incorporate, hire or sign anything.
Resort dining and pools at dusk in Scottsdale
Local Market Insights12 min read

What Restaurant Brands Should Know Before Opening in Arizona

From trade area to soft opening: what decides whether the first year works.
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